Beatstar, a Guitar Hero-like mobile game that features global music hits, has shared $16 million of its revenue with labels and music publishers in the first year since its launch.
Tested in beta in September 2020 then launched a year later, the application, now owned by clash of clans manufacturer Supercell, has been downloaded 38 million times to date and has garnered $73 million in revenue, according to a company press release.
With its appeal to early gamers of Guitar Hero and Gen Z, Beatstar shared more $16 million of its revenue with music rights holders (both on labels and in publishing), whose recordings and songs depend on the game.
These rights-holding partners include Universal Music Group, Sony Music Group, Warner Music Group, BMG, Beggars Music Group and Domino, as well as Kobalt Music Publishing, Concord, Peermusic, Downtown Music Publishing, Reservoir Media and Bucks Music Group.
Beatstar, not to be confused with the music production market and distributor BeatStars, allows users to tap, hold, and slide their fingers to the beat of popular tracks from different genres.
The app reminds Guitar Hero and Rock band, both developed by Harmonix. But Beatstar, developed by Space Ape, does not require guitar-shaped game controllers to play as it is purely designed for mobile.
Beatstar features some of the hottest songs from artists like Billie Eilish, The Weeknd, Justin Bieber, Doja Cat, Lil Nas X, Post Malone, Ariana Grande, Coldplay, Lady Gaga, Marshmello, Kygo, Wiz Khalifa, Sia, Pharell Williams, Soulja Boy, Rae Sremmurd, Bastille, Royal Blood, Demi Lovato, Disclosure, Erykah Badu, Leikeli47, Babymetal, Bruno Mars, The Kid Laroi, Nicki Minaj and more.
He also collaborates with artists such as Camilla Cabello and Ed Sheeran, The Chainsmokers, Charlie Puth, Jung Kook of BTS, The Black Eyed Peas, Shakira and David Guetta, among others.
Last month, Beatstar staged its most successful campaign yet with a multiplayer event featuring Eminem. This event generated 3.7 million song plays and 1.3 million players added Eminem to their collections.
The game is also set to host another event in October with Imagine Dragons to mark the 10th anniversary of night vision.
“Music discovery and engagement is at the heart of the Beatstar experience and has helped the game become an incredible new platform for music discovery.”
Paul Thackwray, space monkey
The app was developed by Space Ape Games, the studio behind other mobile games like Rival Kingdoms and Transformers: Earth Wars.
“Music discovery and engagement is at the heart of the Beatstar experience and has helped the game become an incredible new platform for music discovery,” said Paul Thackwray, head of music and marketing at Space Ape, based in Australia. United Kingdom, in a press release.
Thackwray added, “Our music industry partners are looking for exciting ways to reach new audiences and allow existing fans to experience their music in new ways. When you consider how engaged a player is with a song while playing, you can understand why we think you’ll see more and more artists releasing their songs in this way.
Last July, Supercell, majority-owned by China’s Tencent, increased its stake in Space Ape Games to 75% after investing an additional $37 million. Supercell acquired a 62.6% majority stake in Space Ape Games in 2017 for $56.6 million.
“Beatstar became our most successful title almost upon launch, and a year later its momentum hasn’t slowed a beat. Our amazing music industry partners are doing innovative things in the realm of game, tapping into a passionate new audience of gamers who love discovering new music in-game,” said Simon Hade, COO of Space Ape Games.The music industry around the world