Scheduled to open in early 2024, the art’otel London Hoxton, designed by Squire & Partners, will occupy a prominent corner in South Shoreditch’s conservation area, with designs responding to a precedent of bull-nosed buildings that characterize the region. Based on a pure cylindrical form rising 26 stories, views of the city are maximized in all directions.
In addition to multiple floors of workspace, the hotel will feature 340 rooms, a gym, spa and pool, art gallery, cinema, restaurants, bars and lounges.
During the design process, the cylindrical form of the building evolved into a fractured cogwheel form in plan, rising and adapting in response to its interior context and functions.
Each section of the cogwheel is extruded over two floors, separated by a horizontal aluminum shelf that allows each cogwheel to read individually into the overall composition. The double-height floor plates are then rotated to give the illusion of a series of moving components.
Within each gear wheel, twisted metal fins run from top to bottom in a variety of sizes. The thoughtful and elegant forms position themselves in syncopated rhythm around the tower, giving a depth of articulation to the facade.
Framing the tower at first floor height, two large-scale original Banksy artworks that were part of the site are retained and incorporated into the design.
For an area renowned for its unconventional style, the art’otel London Hoxton, with its unconventional approach to design and architecture, is set to be one of the most significant openings in the area in 2024. Until then , Hotel Designs will follow the project from concept to completion.
> While you’re here, why not watch our exclusive video inside One Hundred Shoreditch?
Main image credit: art’otel/Squire & Partners