Porsche orders ‘Taycan digital art car’ for a good cause

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TO celebrate its first fully electric and most digitally advanced sports car, Porsche has commissioned a bespoke Australian artwork, designed by contemporary artist Nigel Sense. And it was converted into a vehicle livery for a good cause.

Applied to a new Porsche Taycan, before being photographed to create three unique digital works of art in the form of multimedia photographs, the project was developed to support the Australian Center for Contemporary Art.

In collaboration with the German collectibles start-up NFT Fanzone.io, the non-fungible tokens (NFT) will be auctioned from 7 December 2021 at 19:00 AEDST via the online platform SuperRare.com, a place of digital art marketplace using Ethereum. Technology.

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Part of Porsche’s 70th anniversary celebrations in Australia, this collaboration represents the first digital art project based on Ethereum blockchain technology for Porsche in Australia.

The NFTs have been carbon neutral struck by offsetting them through the Porsche Impact program. The result is a reflection of natural and modern Australia, linking heritage to the future.

An integral part of transforming Sense artwork on the Taycan into the NFT realm is attributed to photographer Derek Swalwell. Its name is synonymous with photographic representation of the architectural landscape in Australia and beyond.

The location chosen for the three multimedia photographs highlights the common point with the Taycan in environmentally conscious architecture. As an extension of the work of art, the NFTs will be accompanied by sounds that connect with its colors and its dynamism.

An original piece of music was composed by Gene Shill with whom Porsche Cars Australia had already successfully partnered for the launch of the Taycan in Australia earlier in the year.

Shill, which stands for Making Music From Car Engine Sounds, designed all the harmonic and rhythmic textures of music from a single Taycan power supply sound.

“The Taycan is Porsche’s first fully electric car and represents a new era in the company’s history,” said Daniel Schmollinger, Managing Director and CEO of Porsche Cars Australia.

“It’s also the most digitally advanced car Porsche has ever created and we wanted to celebrate that by pushing the boundaries of traditional artwork on cars, turning inspired works of art into a digital asset.”

The result is a reflection of natural and modern Australia, linking heritage to the future.
Pieces by local neo-expressionist and social expressionist artist Nigel Sense are popular among Porsche owners.

“My work is maps and painted lines that lead to the unknown with symbols and images that I corrected along the way,” Sense said.

“It’s the emotional sensation of moving from one place to another, that excitement of seeing what’s on the horizon. The beauty of living a life well lived.

Selected exhibits of the Taycan Art Car itself are also planned for the remainder of 2021.


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